Ferrari’s first all-electric vehicle, the Luce, boasts an interior crafted in collaboration with Jony Ive’s design firm, LoveFrom. The experience of seeing this cabin firsthand, revealed in San Francisco, suggests a departure from the hyper-minimalist screen-heavy interiors often seen in modern EVs. Instead, the Luce’s cockpit prioritizes tactile, physical controls alongside a streamlined digital interface.
A Focus on Intuitive Functionality
The design philosophy behind the Luce’s interior centers on usability at high speeds. Ive aimed for a cockpit that is both engaging and easy to operate, blending physical experience with digital convenience. This approach is evident in the surprising number of physical controls; rather than a massive touchscreen dominating the dashboard, the Luce features well-integrated switches, paddles, and a glass drive selector that feels premium to the touch.
Prioritizing Quality and Purpose
Ferrari’s interior doesn’t compromise on materials or construction, despite its focus on functionality. Every element, from the air vents to the steering wheel paddles, exudes quality. Ive’s statement – “If something doesn’t work, it’s ugly,” encapsulates the design ethos: beauty arises from utility. This meticulous attention to detail justifies the vehicle’s expected six-figure price tag.
Beyond Expectations
The official CGI renderings of the Luce’s interior fail to capture the true essence of the cabin. The hands-on experience reveals a level of refinement and practicality that the digital images don’t convey. The design team didn’t seek to replicate the iPhone aesthetic; instead, they created an interior that feels both luxurious and purposeful.
The Luce’s interior marks a bold move for Ferrari, proving that electric doesn’t have to mean sterile or overly digital. This cockpit sets a new standard for automotive design, where form follows function, and every touchpoint feels deliberate and satisfying.
