Hyundai is partnering with General Motors to develop its first traditional body-on-frame ute, slated for launch in Latin America by 2028. The vehicle will utilize an updated version of GM’s 31XX-2 platform, currently underpinning the Chevrolet Colorado and GMC Canyon sold in the US. This move represents a significant step for Hyundai into a segment dominated by rivals like Ford and Toyota.
Platform Sharing and Future Models
The 31XX-2 platform is a heavily revised version of the architecture used in the Latin American Chevrolet S10 and the former Holden Colorado. GM will lead development in Brazil, with the platform also serving as the foundation for a replacement Chevrolet S10. The design will accommodate both internal combustion engines and hybrid powertrains, with diesel options likely to be included.
The platform supports single-cab configurations and features a rear axle designed for increased load capacity. This is particularly notable as the current Colorado/Canyon already offer 3490kg of braked towing capacity with a live/leaf-sprung rear axle – a common setup in this vehicle class.
Strategic Partnership and Differentiation
This collaboration is part of a broader partnership between Hyundai and GM, which began in September 2024, and encompasses the joint development of five new models. Hyundai aims to differentiate its ute from its GM counterpart, avoiding a simple rebadge and instead introducing unique design elements and features.
Australian Market Considerations
Whether this new ute will reach Australia remains uncertain, but Hyundai is actively evaluating options. The current Tucson-based Santa Cruz unibody ute is reportedly facing discontinuation, making a body-on-frame model the more likely path forward for the Australian market. Hyundai Australia is coordinating with its North American division on this project, with powertrain compatibility being a key factor in the decision.
Expanding Ute Market and Electric Possibilities
The Australian ute market is increasingly competitive, led by the Ford Ranger and followed closely by the Toyota HiLux and Isuzu D-Max. Utes collectively account for 19% of total new car sales, attracting a growing number of brands, including BYD, Volkswagen, and Chery. Hyundai is also exploring electric ute options, with trademark filings for “Ioniq T7” and “Ioniq T10” suggesting future EV models are in development.
Hyundai’s entry into the body-on-frame ute segment signals a shift in the automotive landscape, as more manufacturers compete for market share in this popular vehicle class. The partnership with GM allows Hyundai to quickly establish a presence while also ensuring future powertrain flexibility.
