Rolls-Royce is accelerating its shift towards electric vehicles with a second model, an SUV closely mirroring the proportions of its best-selling gas-powered Cullinan. Spy shots reveal the new EV undergoing winter testing in Scandinavia with minimal camouflage, suggesting a near-production-ready design.
Design and Proportions
The electric SUV maintains the boxy, imposing silhouette of the Cullinan, featuring a long hood and upright stance. The front fascia introduces a revised interpretation of Rolls-Royce’s signature Pantheon grille, now flanked by slim slots and a flat, sensor-housing panel. Cooling appears to be optimized with a large vent integrated into the front bumper.
The vehicle’s side profile echoes the Cullinan’s design cues, including vertically oriented rectangular taillights. Slab sides and a large D-pillar reinforce the vehicle’s substantial presence.
Powertrain and Timing
While specific powertrain details remain unconfirmed, the SUV is expected to adopt a dual-motor setup, likely exceeding 500 horsepower, mirroring the performance of Rolls-Royce’s first EV, the Spectre. The new electric SUV is anticipated to arrive in the U.S. market as a 2028 model.
Market Strategy and Coexistence
Rolls-Royce is unlikely to discontinue the Cullinan immediately. Despite the Spectre’s success, abandoning its best-selling model—the gas-powered Cullinan—would be a risky move. Instead, the company will likely allow both models to coexist for an indefinite period, giving customers the choice between traditional combustion and electric power.
Competition and Future Plans
The Cullinan EV will directly compete with Bentley’s upcoming electric SUV (scheduled for 2027). Spy shots suggest the Bentley model may be slightly smaller, giving the Rolls-Royce a size advantage. Rolls-Royce also has plans to introduce an electric sedan in the future, solidifying its commitment to electrification.
Rolls-Royce’s expansion into electric SUVs signals a clear long-term strategy: to offer luxury without compromise, whether powered by gasoline or electricity. The decision to keep both models on the market acknowledges the diverse preferences of its affluent customer base.
