For the first time in over three decades, the World Rally Championship (WRC) is seriously considering bringing a top-level event back to the United States. In June, officials from the FIA—motorsport’s governing body—will inspect potential locations in Tennessee and Kentucky, alongside an American Rally Association (ARA) competition. This could pave the way for a full WRC round as early as 2027.
A Long History, Briefly Interrupted
Rally racing has deep roots in North America, but the WRC hasn’t held a U.S. event since 1988. This absence is notable, considering the sport’s surprising history with all-wheel drive. Despite its current dominance, AWD was briefly banned after an unlikely victory at the 1972 Press On Regardless rally in Michigan.
That win came from Gene Henderson, a Michigan police officer driving a modified 400-horsepower Jeep Wagoneer, nicknamed “Moby Dick 1.” Henderson outpaced European competitors in their Lancias, Datsuns, and Alpines, forcing the FIA to revise its rulebook to limit AWD’s advantage. This story highlights rally’s unpredictable nature, where ingenuity can disrupt even the most established regulations.
Why Now? The F1 Effect and Grassroots Appeal
The timing aligns with motorsport’s growing popularity in the U.S., particularly Formula 1’s recent surge. The FIA is likely eyeing this momentum, recognizing an opportunity to tap into a new audience. The return of WRC would be significant for the North American rallying community, which currently thrives on a more accessible, grassroots level.
Unlike the high-cost, distant experience of F1, rally events offer close proximity to the action: spectators can hike to stages, set up camp, and witness cars flying by at full speed. This raw, immersive atmosphere is a key part of rally’s appeal.
Next Steps: Inspection and Collaboration
The FIA delegation will assess event grounds in Tennessee and Kentucky, attending an ARA competition to evaluate potential logistics. Negotiations between FIA and the Automobile Competition Committee of the U.S. (ACCUS) will focus on details for a candidate event this year, with a full WRC round potentially following in 2027.
The return of WRC to the U.S. would represent a major moment for the sport, offering a unique experience for fans and a chance for American rally teams to compete on the world stage. If approved, expect excitement among rally enthusiasts who recall the golden age of drivers like Tommi Mäkinen and Colin McRae.
The FIA’s decision will determine whether America gets back in the dirt again – a return that many fans have waited decades to see.
