Land Rover gave the Defender a facelift. A pickup variant? Still nowhere to be found. Urban Automotive didn’t wait. They built it themselves.
The result is the Widetrack Avontur. It debuted at Goodwood. The festival marked the tuner’s tenth anniversary, which makes timing feel intentional. Beneath that aggressive new silhouette sits a standard Defender 110 Hard Top commercial vehicle. Just the base. The rest is imagination.
Carbon Over Metal
Look at the roof. Or what’s left of it. Urban chopped the rear section. They filled the gaps with carbon fiber trim and added a spoiler that actually catches air. The rear doors? Gone. Replaced by body-colored fender extensions and some seriously wide 23-inch alloys. A sharper splitter hangs off the front. A custom hood caps the engine.
But the bed. That’s the real flex. It’s exposed carbon. Not plastic. Not steel painted to look tough. Actual carbon. It includes a modular rail system, a holder for your… beverage, and a tailgate that functions. Does it? Yes.
Urban didn’t just hack the metal away. Rigidity matters. They welded in bespoke reinforcements. A roll cage. More than thirty-six custom parts went into this conversion. You can order it glossy. Or matte. The choice is yours, mostly because your bank account probably isn’t.
Following In Footsteps
This isn’t entirely new territory. The Heritage Customs sister brand already made a longer Defender 130 pickup. They do convertibles too. Urban is just taking the aesthetic cue and running with it. Harder. Faster. With more carbon fiber per square inch.
Style meets utility. If that utility is purely visual, it’s still valid.
The Octa Gets The Mansory Treatment
While the Widetruck got attention, the Defender Octa got a whole wardrobe upgrade. Urban launched a styling package for the flagship model. Think bulging hood. Aero bits that might do something or might just look fast. Special garnish on the bumper. Wide fenders. A spoiler. Even carbon surrounds for the exhaust pipes.
It’s got that forged carbon look. The kind Mansory charges six figures for. This prototype wears gold Vossen wheels. They clash nicely with the blue paint. Or do they? It’s bold.
Urban is taking orders. Well, expressions of interest. For the Widetruck. You can order the Octa kit immediately. Prices? Undisclosed. Assume expensive. Very expensive. The question isn’t if you can afford it. It’s whether you need another Land Rover in the driveway.
